Brief: To create a global preview experience for the new Rolls-Royce communicating the new proposition of "A Seductive Encounter".
![](https://cdn.myportfolio.com/a23fc291b98ef893dc7f47673e851fc2/1ac75bf2-52c8-4680-8b64-a13fbe1416ba_rw_1920.png?h=07f129c4d63821dfff9797389bf40e68)
Idea: A reveal moment in a grand home, the New Dawn is hidden in an impressive chandelier feature
that raises to reveal the motor car's starlight roof at the perfect moment.
![](https://cdn.myportfolio.com/a23fc291b98ef893dc7f47673e851fc2/c6427eee-b81e-423b-a62f-3884b6487fc1_rw_1920.jpg?h=027d15b9ffb6e535525bc8fddba6d007)
![](https://cdn.myportfolio.com/a23fc291b98ef893dc7f47673e851fc2/8bc0a767-e7f7-4e7e-bed0-029f25f7c106_rw_1920.jpg?h=9c19fb43899535dc515110383993b449)
![](https://cdn.myportfolio.com/a23fc291b98ef893dc7f47673e851fc2/c9095aba-0f68-4715-812c-f12db86af7b4_rw_1920.png?h=ab0a2bb73dd58965f6564cb6755a1c60)
![](https://cdn.myportfolio.com/a23fc291b98ef893dc7f47673e851fc2/ee091a9e-ded4-4273-83aa-910d976904de_rw_1920.png?h=8e40f484b8d0b1a283ebce46e131e6a9)
![](https://cdn.myportfolio.com/a23fc291b98ef893dc7f47673e851fc2/890d9e02-f7b0-4c59-ac88-6248e468bd6c_rw_1920.png?h=495602667e1d5dfcc3d87a64b3116ff1)