About

Hi, we’re Chris and Panos. We’re a creative direction and concept team with studio capability, brought in when ideas need to land. Experience sits at the centre of how we work. We shape the big idea, then turn it into something tangible across live, digital, social and PR. From event platforms and pitch visuals to fully formed creative systems, we help teams move fast, stay aligned and deliver work that holds up. We’ve worked together (and individually) for over seven years across B2B tech, FMCG, sport and automotive. Sometimes we lead the creative. Sometimes we plug in alongside your CD or strategy lead. Either way, we bring clarity, momentum and consistency. We’re happiest on integrated and experiential briefs, the kind where ideas need to travel quickly from strategy to sell-in to delivery. That’s meant working with the likes of H+K, Iris, Geometry, RPM, Jack Morton, George P Johnson, BEcause, Sledge, Engine Group, Porter Novelli and others. If you need senior creative thinking, strong concepts and studio capability to back it up, that’s where we come in.

Chris Axe - Creative Director 
Chris has over 19 years of creative experience in Integrated Marketing, Experiential, Shopper Marketing and Interactive Media. His core skills are strategy, concept creation, creative direction and management of key skill sets to activate these ideas to the highest level.
His key achievements are integrated and experiential campaigns for Sky Television, SAP, BMW Group, and Hyundai.  His career highlights are award winning campaigns for Virgin Media, Smirnoff Vodka, Sky, Diageo and Experience SAP.  Chris believes in a strategic storytelling approach using creativity with technology to make marketing highly immersive & memorable
Panos Conti - Senior Copywriter
Panos has over 20 years of creative experience in ATL, BTL, Integrated Marketing, Experiential, Shopper Marketing and Interactive Media. He started his career at McCann-Erickson in South Africa, before moving back to the UK where he has held positions as head of copy and head of digital copy at Triangle and Arc Leo Burnett.
His key achievements are award winning integrated and experiential campaigns for , Diageo, Orange, Nokia, Samsung, Sky Television and SAP. Panos believes in a strong concept and the strength of well crafted content to engage an audience and ultimately convert prospects to customers.
Introducing the Switch Pitch service
As a freelance creative team we noticed a need in agencies for a service that could deliver everything from some top line concepts through to the complete delivery of design, visuals and execution. A service that could deliver a pitch for a client  in short timescales without disrupting the creative department or the need to call around looking for individuals.
So we started Switch and offer our services as a creative team, but we also have a select studio of 2D and 3D designers, illustrators and animators that we call upon if and when needed.  Since we started we've worked with about 20 agencies such as Iris, Sledge, Because, Hill & Knowlton and George P Johnson across all segments. 
↑Back to Top