Brief: Create a disruptive experience that focusses on Red Rock Deli's premium range of chips and the potential flavour combinations that go with it. Develop a brand story around owning flavour.
Idea: Welcome to the Red Rock Deli Flavourium, join our flavourologists, use your imagination and create your favourite flavour from a selection of the finest quality, authentic ingredients.
30 ingredients. 1 billion possible flavours. What will yours be?