Brief:  SAP wanted to change brand perceptions from a technology company to a software innovator. 
Targeted at key prospects/customers its aim was to inspire and accelerate the sales cycles. 
Idea: Welcome to Experience SAP, an immersive brand experience split into four core areas: The Earth and how SAP helps run megacities. Sport where we challenge visitors to drive the perfect lap using SAP/McLAREN telemetry. Jump into the Future and predict a crime with SAP Hanna and discover what SAP can do for your business using accelerator ideation sessions. All the experiences were sharable and connected to SAP’s CRM system.
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