Brief: Create presence for 02 during the Rugby World Cup.
02 had no sponsorship agreements with the England rugby team so we had to think on our feet. 02 wanted to be positioned as a quad core service and more than just a telco provider.
Idea: We positioned 02 as the official sponsor of the fans. Alongside the “Wear the Rose” campaign we created a campaign to show your support. The biggest fans would receive a ticket to our digital Twickenham stadiums at 02 sponsored venues. There you could enjoy the match like never before in the interactive fan lounges with a second screen experience giving you additional content, drinks and even pizza.
